Although new to a green industrial product and market, I have been able to gain product placement in key trade publications, author attention grabbing articles, and become established as an industry expert - all in a short time period. C+CC has been a fundamental part of my marketing success!
Peter Caruso
Former President
MacroAir Technologies
Current Founder and President
AirMotion Sciences
Meet Kenneth McDonnell, Senior Communications Consultant
Ken has more than 20 years of diverse corporate communications experience in high tech, energy and higher education. Much of his work has focused on media relations, and he is an accomplished writer, editor, corporate spokesperson and creative director. He has held senior communications positions at EMC Corp., Digital Equipment/Compaq, ISO New England, Worcester Polytechnic Institute and The Wharton School of the University of Pennsylvania.
Ken has developed a broad and deep understanding of the full marketing communications function and its impact on public perception, employee commitment and bottom-line results. He has a proven ability to work at all levels of the organization, from top management, to marketing, sales, engineering and sales management, and with multiple external stakeholders, including partners, customers and market influencers.
He has successfully demonstrated a hands-on approach to planning "big picture" marcomm strategy and implementing "roll-up-the-sleeves" tactical communications initiatives. His experience includes public policy communications, crisis communications, speechwriting, magazine editing, Web content and navigation development, multimedia collateral production and more.
Ken has solid experience in marcomm planning and implementation, including sales and marketing support, trade show campaigns, public relations, event marketing, analyst, partner and association relations, customer reference programs, speaker bureaus, technical product reviews, product announcements, media training, and more. He is passionate about technology, a fast and lifelong learner, and a dedicated professional.