Although new to a green industrial product and market, I have been able to gain product placement in key trade publications, author attention grabbing articles, and become established as an industry expert - all in a short time period. C+CC has been a fundamental part of my marketing success!
Peter Caruso
Former President
MacroAir Technologies
Current Founder and President
AirMotion Sciences
Resources: Publications
Best Practices - Building Consensus for Your Project, Part 1
Best Practices - Building Consensus for Your Project, Part 2
Best Practices - Building Consensus not Conflict as a Marketing Strategy, Part 3
Best Practices - Building (and Maintaining) Consensus as a Marketing Strategy, Part 4
Articles by Heather Conover at www.productivityreports.com:
Are Your Messages on Message?
Becoming a Thought Leader
Cause Related Marketing: Good for the Community and the Bottom Line
Creating a Productive Sales and Marketing Team
Creating Effective Presentations
Creating Value Through Corporate Sustainability Programs
Communicating with Workers in Remote Locations
E-mail: A Business Blessing or a Curse?
Evaluating the Success of Your Public Relations Program
Focus on Branding
Holding a News Conference
How to Make the Most of an Interview with the Media
Is Blogging for Your Company?
Is Pay Per Click for You?
Making E-mail Work for the Team
Making the Most of Your Media Relations Program
More on Thought Leadership
News Conferences: Tying Up All The Loose Ends
Optimizing News Releases
Planning A News Conference
Responding to a Crisis
Substance vs. Appearance
Tips for Keeping Your Audience's Attention
Understanding your Customer
Understanding your Customer (Part 2)
We all have opinions, but is yours worthy of print?
When Being Last is First (or Less is More)